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Now Is The Best Time For Your Business

The stories that stop you from building your business, will hold you back. Don't let them.
Photo by Humphrey Muleba on Unsplash

What stories are you telling yourself that is keeping you from starting your own business? If this is what you want and you crave the freedom that it can give you, then what is holding you back?

For me, it was several things. First, it was my family. Then it was my parent’s health. And finally, it was my husband. But to be frank, it was none of those things.

It was me. And to be blunt. It’s you that is holding you back

Listen, I know that you have a life that is full of complications. Things that drag you away from your dreams. But it is you that can change that.  You can stop the s stories that are holding you back.

Be honest. Ask yourself if there were none of the obstacles in front of you, would you be moving forward with your business?

Mindset is something that I study. Why? Because I know that my mindset is something that I can control. It doesn’t have to control me. I’m 56 and moving closer to 57 every day. So I can’t let the stories in my head stop me anymore.

I almost lost my husband this year. It was traumatic. But it showed me that I was telling myself a story that he was standing in my way. You guessed it. It was me. And had he died, I still wouldn’t have had my business.

Stories That Stop You

I’m Too Old

This story ran in my head a lot. All of my mentors were young. And rich already. How was I going to catch up?

You can start anything you want at any age. There are so many opportunities online now that there is no excuse. And even if you are too late in life to get to the status in your business that you crave, you won’t get any younger. The time is now to do whatever you are striving for. I made the mistake of waiting. Then I realized that this is up to me. My husband or anyone else in this world isn’t going to want it as bad as me.

Get started today. Make one move at a time and celebrate that you are making the moves.

The only thing stopping you from making your dreams happen, are you. Click To Tweet

No Technology Experience

If you’re like me, you’ve listened to numerous podcasts. You don’t understand how to build a website, which they preach you need. Nor do you know the first thing about email marketing or lists. Now you’re sitting in technology fear.

The fear will keep you stuck if you let it. Move through it.

There are courses out there to learn WordPress and Email Services. The best WordPress training I can think of is The Techie Mentor by Susan Mershon. She runs an inexpensive membership that lets you learn WordPress but also allows you to build your website from scratch, all while learning. Once you learn it, you can cancel the membership.

For a list building course, I suggest Amy Porterfield’s course called List Builders Society. She also has a Podcast called: Online Marketing Made Easy. Her teaching is straightforward and includes a tech library that will walk you through behind the scenes to set up your email.

Affiliate link below

The best place to start with an email server I found is ConvertKit. The forms and landing pages are simple to set up. They do charge $29 a month to get all of the needed features, but the cost is well worth it.

Now, if this is still too much for you and you don’t want to take the time to set it up, you can hire someone to do this for you. Don’t spend wasted time fighting it if you don’t want to. I also work with ConvertKit so you can contact me at, and we can have a discovery call and chat to see if we are a good fit for one another.

No Money

This particular limiting thought held me up for a long time. How was I going to start a business if I can’t even afford my bills?

My husband’s accident raked up a lot of bills. And starting a business may seem a risky move, but the way I looked at it, I had no choice. His two months in the hospital made me realize I needed multiple sources of income. My day job was generous, and since it happened at the beginning of the year, I had a vacation. But I didn’t know when or if my husband would make it home. Or in what kind of condition. 

Starting Sue McConnell LLC was the smartest choice I could make. They say it takes a year before you make a substantial income. So it was no time like the present to get started. 

It will take money to get started. Of course, it will. And you may have to get started on a smaller scale. Concentrate what you need and what you need to bootstrap. There are plenty of free tools out there to get you started, and then as you grow and get that first client, you can expand.

Don’t let your subconscious tell you lies. You can start small and grow from there. But if you don’t get started, you don’t stand a chance. Don’t listen to the stories that stop you.

Don't use not enough time as an excuse. Instead make the most of your time.


This one never goes away. We all think we don’t have enough time. Yet some people are killing it in the online business. And the kicker is they have the same amount of time as we do. 

It’s an excuse. Carve out an hour or two and do the work. Don’t look toward the next milestone until you’ve accomplished the first milestone. 

I had put off my business for years. My belief was the same. No time. But after my husband’s accident, I pushed myself past that barrier. And let me tell you, I had less time than before. However, this time I decided to push through it one step at a time.

And here we are. It’s at the beginning stages, but it’s started, and I’m learning, and I’m further ahead than I was a month ago. 

The trick is to get started and know you’ll evolve along the way. And stop the stories in your head.

What is stopping you? Drop a comment below. And if you need my help with your ConvertKit email service, be sure to contact me at And if you are still struggling with finding your ideal client, you can grab my freebie below to help you out with that.

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